Vintage Ads

Jewelry advertisements are of interest to some collectors and researchers because ads can help to date the manufacture of a vintage costume piece.  The images in this section appeared in trade publications (such as catalogs of jewelry wholesalers or manufacturers) or consumer publications (such as fashion or general-interest magazines).  The source of the image is indicated.  As we acquire additional ads, we will post them here.  Ads are organized by jewelry maker name.

Bogoff Forstner J.H. Peckham
Marcel Boucher J.A. & S.W. Granbery Pennino
Catamore Hobé Reinad
Coro Kreisler Réja/Déja
Ralph DeRosa Walter Lampl Trifari
Eisenberg Leach & Miller Wachenheimer Bros.
  D. Ornstein & Sons  

 

 

Coro

The Duette in the ad below cost $10.50 plus federal tax.  That year, the average family income in the U.S. was $84 per week.  See this Duette.

Source:   May 1, 1950 issue of Life Magazine 

 

The Empire necklace shown in the top row, right side of the ad below cost $5, and the matching earrings were also $5, plus federal tax.  See this necklace.

 Source:  November 29, 1954 issue of Life Magazine 

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Trifari

This compact made by Elgin American features a fruit salad-studded clasp.  The copy reads:  “’Letter Perfect’ in jeweler’s bronze and silver finish, sealed with Trifari jewels”.

Source:  December 1, 1948 issue of Vogue

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