Citrine Fruit Salad & Gold 1950s ‘Allure’ Necklace & Earrings Set by Trifari
Necklace: up to 15 1/2" x 1/2"; earrings: 1" x 7/8"
"©TRIFARI" (with crown)
April 15, 1957 ad in "Life Magazine"
This set by Trifari features molded pale yellow leaves with clear round and baguette diamanté embellishments in a gold-tone setting. The necklace has a hook-and-tail closure; the earrings are clip-backs. Trifari named this design Allure and included it among 10 designs featured in their ad in the April 15, 1957 issue of Life Magazine. This necklace was $10, and the earrings, $7.50. A bracelet in the same design was $10. (Note that in 1950, the average U.S. family’s income was about $81 per week.) Another interesting point in the ad is that it states “Jewelry designs copyrighted” and “© 1957 Trifari”. By this time costume jewelry makers were no longer applying for patents to protect their designs.